jessie rauch

I designed this dynamic web module for the American Heart Association’s Heart Ball with the intention of reflecting the elegance and celebratory atmosphere of the event. AHA’s values of education and prevention are present themes in the design and content, but the main goal of this site (as the Ball itself) is to celebrate the people that donate to the Heart Association throughout the year.

The modules are fully flexible and customizable for local chapters to promote their region’s version of the Ball. Designed and developed in collaboration with Schwa Design.