Smith College Class of 1999

Smith College Class of 1999 • Fun, retro, pop-influenced identity & promotions

The branding material for the Smith College Class of 1999 ten-year reunion draws influence from a variety of retro sources. The 1999 logo is styled after found typography from the early 80’s — a nod to the vintage of the Prince song “1999.” The website takes cues from psychedelic Trapper Keeper designs and club fliers from the 90s — nostalgia from our school years.