jessie rauch

Web+Graphic Design

The Force That Drives The Flower

Self-directed • Conceptual hand-bound book

This handmade book combines Annie Dillard’s The Force That Drives the Flower with text from a 1950’s advertisement for Lysol douche. The gross fecundity described in the Dillard text is visualized as layers of text that multiply upon each other as the book progresses — just as it appears that the book will give way to black pages, the Lysol text is introduced and the pages are lightened and whitened. 

The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower
The Force That Drives The flower